A  S  K  Y  U  R  S  E  L  F , founded by Chris Neu in 2012, is contemporary streetwear combining classic minimalism
with silhouettes of different genres.
The brand creates its own world by focusing on ┬┤how to create the perfect piece┬┤ with its signature.
The collections are partitioned in VERSES which are interrelated and constructs the brand.
With the Y being upside down the brand expresses the mentality of being different and reconcilability with your identity.
All products are made in the EU by developing quality and comfortable fabrics.