A S K Y U R S E L F , founded by Chris Neu in 2012, is a contemporary streetwear combining classic minimalism with silhouettes of different genres. The brand creates its own world by focusing on ´how to create the perfect piece´ with its signature. The collections are partitioned in VERSES which are interrelated and constructs the brand. With the Y being upside down the brand expresses the mentality of being different and reconcilability with your identity. All products are made in the EU by developing quality and comfortable fabrics.