BRAND

ASKYURSELF, founded by Chris Neu in 2012, moves between genres, drawing from the silhouettes, subcultures and visual language of the ’90s and early 2000s. Those influences find new form in clean lines, unexpected proportions and details that reveal themselves over time. A subtle change in shape, an unusual finish, a familiar piece seen differently: often, the smallest choices give it its character.

Driven by the desire to find the answer to asking ´how to create the perfect piece´. As this answer is fluid and constantly evolving, so are the products, continuously developing for to those who appreciate depth and personal growth in their choices.

 The collections are called VERSES -structured like seasons- which are interrelated and construct the brand. Each VERSE has its own title, represents a specific phase of life, and builds upon the one before it. With the Y being upside down the brand expresses the mentality of being unique and the reconcilability with your ever growing identity, with self reflection being the path to advancement. Quiet luxury that reflects a trend toward subtle sophistication, characterized by high quality materials and minimalist designs without overt branding.

´ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT´

All products are developed in Europe with the highest focus on delivering high quality, hand refined garments and comfort in contemporary fits.