BRAND

ASKYURSELF, founded by Chris Neu in 2012, is a fashion brand that combines classic minimalism with silhouettes of different genres and nostalgic references from the 90´s to the early 00´s. It was created to have a deep affinity for the 90s, leveraging the era’s enduring influence on contemporary fashion and culture.

Driven by the desire to find the answer to asking ´how to create the perfect piece´. As this answer is fluid and constantly evolving, so are the products, continuously developing for to those who appreciate depth and personal growth in their choices.

 The collections are partitioned in VERSES which are interrelated and construct the brand. With the Y being upside down the brand expresses the mentality of being unique and the reconcilability with your ever growing identity, with self reflection being the path to advancement. Quiet luxury that reflects a trend toward subtle sophistication, characterized by high quality materials and minimalist designs without overt branding.

´ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT´

All products are developed in Europe with the highest focus on delivering high quality, hand refined garments and comfort in contemporary fits.