ASKYURSELF, founded by Chris Neu in 2012, is a fashion brand that combines classic minimalism with silhouettes of different genres and nostalgic references from the 90´s to the early 00´s. It was created out of the desire to find the answer to asking ´how to create the perfect piece?´. As this answer is fluid and constantly evolving, so are the products, continuously developing.
The collections are partitioned in VERSES which are interrelated and construct the brand. With the Y being upside down the brand expresses the mentality of being unique and the reconcilability with your ever growing identity, with self reflection being the path to advancement.
´ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT´
All products are developed in Europe with the highest focus on delivering high quality, hand refined garments and comfort in contemporary fits.